Starting from a concept received from the agency, the studio rebuilt in 3D the elements that “populate” the motley setting.
Dealing with many characters, we started with the shaping of some basic forms that were later modified in order to obtain a large variety of elements.
Another important stage in the success of this commercial was the simulation of the butterflies and the bees’ trajectory and the dynamics of the threads from the kite and the balloon.
Agency: McCann Erickson
Account Executive: Mihaela Pegulescu
Art director: Ionut Pascu
Copywriter: Andrei Fodolica
AV producer: Ilinca Nanoveanu
Character design: Vodafone Brand
3D supervisor: Dragoş Ştefan
Animation: Virgil Mihăilescu
Setup, technical direction, modeling: Dragoş Ştefan, Virgil Mihăilescu
Tools: After Effects, Houdini