Rom cel Mare

Within the campaign carried out by McCann Erickson for the brand “Rom” (rum chocolate), DSG created this motion graphics commercial.
Based on the storyboard received from the agency, each graphic element was built and processed in 3D. Consequently, the resulting “2D” animation benefited, in the end, from a more natural touch, leaving an impression of consistency, fluidity and volume.
Over a very short time span and facing a tight deadline, DSG managed to create and animate very many elements and even to come up with several different versions of the animation.

Credits:

Agency: McCann Erickson
Head of AV production: Tiberiu Muntean
AV producer: Lavinia Lumezanu
Animation: DSG
Modeling, animation: Dragos Stefan
Tools: After Effects, Houdini