Raiffeisen “Together”

The ample “Together” campaign was created to relaunch the communication of the Raiffeisen Group under the slogan “We can make it together”.

In order to point out the importance of this campaign, the agency chose a director with an impressive portfolio of commercials (Marc Wilkins) and with high exigencies regarding the postproduction process, a fact that greatly motivated the DSG team.

The shootings took place over six days, in different locations (Bucharest, Constanta, Dobrogea). DSG provided onsite assistance during the entire time of the marathon shooting.

Besides the tight deadline that inevitably accelerated the work pace, the multiple changes and the occurrence of some problems during the shooting generated an increased number of interventions in postproduction as opposed to the initial estimations.

The concept was, from the very beginning, based on VFX and all the shots needed complex interventions. DSG became the real “invisible helpers” for the commercial, as each shot benefited from 3D tracking and other “cosmetic” insertions in compositing, with the result completely and invisibly incorporated in the resulting frame.

Credits:

Project: Together
Agency: Saatchi&Saatchi
Creative Director: Nick Hine
Copywriters: Theodora Szabo, Irina Popp
Art Directors: Laura Iane, Lucian Cernat
AV Production Manager: Monica Garbur
Production: Saga Film
Director: Marc Wilkins
DOP: Antonio Paladino, Tony Mitchell
Producer: Ştefan Iacob
Production manager: Adi Smarandache
Post-production manager: Oana Iancu
Postproduction: Chainsaw Europe
Post-production manager: Diana Negoiţescu
Main visual effects studio: DSG
Onset supervising, matchmoving: Dragoş Ştefan
Compositing, rotoscoping: Tuliu Oltean, Dragoş Ştefan
3D animation: Tuliu Oltean
Tools: After Effects, Houdini, Photoshop, SynthEyes, XSI