Vodafone “Postpaid”

For this particular commercial, the phones were reproduced in 3D and integrated in the 2D background.
At the same time, the background was subtly animated in order to increase the effect of prominence and depth of the visual field. The result was an elegant and refined commercial.

Credits:

Client: Vodafone
Agency: McCann Erickson
Account Executive: Mihaela Pegulescu
Art director: Ionut Pascu
Copywriter: Andrei Fodolica
AV producer: Ilinca Nanoveanu
Animation: DSG
Modeling, animation, shading: Tuliu Oltean
Tools: After Effects, XSI