DSG is launching a new website, new identity and new reel. It makes easier for anyone interested to browse the recent and archived projects and to keep in touch with news from the studio.
The site comes as a complement to the new DSG identity and features our new reel for 2008.

Based on the storyboard created by the agency, DSG provided art-direction services and then gave shape to the short, suggestive, graphic commercial of the “flying hats”.
In an early stage, starting from the indications and the sketch provided by the agency, Raluca Popa suggested a very creative graphical solution and drew the background in 2D.

For this particular commercial, the phones were reproduced in 3D and integrated in the 2D background.
At the same time, the background was subtly animated in order to increase the effect of prominence and depth of the visual field. The result was an elegant and refined commercial.

The ample “Together” campaign was created to relaunch the communication of the Raiffeisen Group under the slogan “We can make it together”.

In order to point out the importance of this campaign, the agency chose a director with an impressive portfolio of commercials (Marc Wilkins) and with high exigencies regarding the postproduction process, a fact that greatly motivated the DSG team.